About
She holds a Ph.D. in Management Sciences from IAE-Paris 1 Panthéon Sorbonne (2020). A faculty member and researcher and member of the ALCOR (Alternative Consumer Research) research network, she teaches courses in social marketing, sociology of consumption, and market research.
Latest publication
Brands and sufficiency : Polysemic representations of brand sufficiency in business schools
- By Anne Vaal
- and Christela Leroy
In Décisions Marketing (2025/4 n° 120)
Most viewed articles
Better understanding the foundations of sufficiency in consumption: The role of religiosity
- By Anne Vaal,
- Géraldine Michel
- and Sophie Rieunier
In Management & Avenir (2024/1 No 139)
Brands and sufficiency : Polysemic representations of brand sufficiency in business schools
- By Anne Vaal
- and Christela Leroy
In Décisions Marketing (2025/4 n° 120)
Co-authors
Articles
Brands and sufficiency : Polysemic representations of brand sufficiency in business schools
- By Anne Vaal
- and Christela Leroy
In Décisions Marketing (2025/4 n° 120)
Better understanding the foundations of sufficiency in consumption: The role of religiosity
- By Anne Vaal,
- Géraldine Michel
- and Sophie Rieunier
In Management & Avenir (2024/1 No 139)