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Journal article
Brands and sufficiency : Polysemic representations of brand sufficiency in business schools
- By Anne Vaal
- and Christela Leroy
In Décisions Marketing (2025/4 n° 120)
Journal article
Better understanding the foundations of sufficiency in consumption: The role of religiosity
- By Anne Vaal,
- Géraldine Michel
- and Sophie Rieunier
In Management & Avenir (2024/1 No 139)