About
Professor at EAP, Ecole Européeenne des Affaires. The author would like to thank his colleagues on the multidisciplinary team at the Domus Academy in Milan for their help with this reflection.
Latest publication
End of the line for marketing and the adoption of the term “societing”
- By Bernard Cova
- and Chiara Palagonia
In Revue française de gestion (2025/6 N° 325)
Most viewed articles
End of the line for marketing and the adoption of the term “societing”
- By Bernard Cova
- and Chiara Palagonia
In Revue française de gestion (2025/6 N° 325)
Presentation: Consuming, Giving, Devoting to: The Dynamics of Consumption
- By Alain Caillé,
- Philippe Chanial,
- Bernard Cova,
- et al.
In Revue du MAUSS (2014/2 No 44)
Innovating with and through communities: A new challenge for firms!
- By Karine Goglio-Primard,
- Patrick Cohendet,
- Bernard Cova
- et al.
In Revue française de gestion (2020/2 No 287)
Not without my tribe! Modulating service relationships in tribal marketing
- By Bernard Cova
In Décisions Marketing (2019/3 No 95)
ZIZO (Zooming In – Zooming Out)
- By Franck Barès
- and Bernard Cova
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2023/2 Vol. 22)
Passion and Entrepreneurship: Toward a Tribal Entrepreneur?
- By Bernard Cova
- and Simone Guercini
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2016/2 Vol. 15)
Co-authors
Articles
End of the line for marketing and the adoption of the term “societing”
- By Bernard Cova
- and Chiara Palagonia
In Revue française de gestion (2025/6 N° 325)
ZIZO (Zooming In – Zooming Out)
- By Franck Barès
- and Bernard Cova
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2023/2 Vol. 22)
Thibauld Letexier, La main visible des marchés. Une histoire critique du marketing
Édition La Découverte, 3 février 2022, 687 pages
In Revue française de gestion (2022/3 N° 304)
Innovating with and through communities: A new challenge for firms!
- By Karine Goglio-Primard,
- Patrick Cohendet,
- Bernard Cova
- et al.
In Revue française de gestion (2020/2 No 287)
Not without my tribe! Modulating service relationships in tribal marketing
In Décisions Marketing (2019/3 No 95)
Entrepreneurial training: How can you integrate passion?
In Entreprendre & Innover (2017/4 No 35)
Passion and Entrepreneurship: Toward a Tribal Entrepreneur?
- By Bernard Cova
- and Simone Guercini
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2016/2 Vol. 15)
Riding Alone, Together. The Practice of Ticket Sharing
- By Bernard Cova
- and Gregorio Fuschillo
In Revue du MAUSS (2014/2 No 44)
Consumption Seen From the Gift: State of the Art and Prospective
- By Bernard Cova
- and Éric Rémy
In Revue du MAUSS (2014/2 No 44)
Presentation: Consuming, Giving, Devoting to: The Dynamics of Consumption
- By Alain Caillé,
- Philippe Chanial,
- Bernard Cova,
- et al.
In Revue du MAUSS (2014/2 No 44)
Fanning the Flames of the Postmodern Game: The Case of Geocaching in Liminoid Zones
- By Christèle Boulaire
- and Bernard Cova
In Sociétés (2008/4 No 102)