Tiphaine Chautard Dardé

Université d'Angers

3
Articles
French
Overview
Articles

About

Lecturer in Management Sciences, specializing in Marketing at the University of Angers and member of GRANEM (Groupe de Recherche Angevin en Économie et Management).

Latest publication

Journal article

The Implementation of an Augmented Customer Orientation in the Face of Omni-channel Challenges

In Décisions Marketing (2021/4 No 104)

Most viewed articles

Journal article

The Implementation of an Augmented Customer Orientation in the Face of Omni-channel Challenges

In Décisions Marketing (2021/4 No 104)

Co-authors

  • Guillaume Do Vale

    IDRAC Business School

    7
    Articles

  • Élodie Juge

    Université de Lille

    4
    Articles

  • Isabelle Collin-Lachaud

    33
    Articles
    2
    Books

Articles

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Journal article

The Implementation of an Augmented Customer Orientation in the Face of Omni-channel Challenges

In Décisions Marketing (2021/4 No 104)