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The acceptance of chatbots by Moroccan consumers: The role of anthropomorphism, trust, and design novelty
- By Anas El Guerrab
- and Kamar Abaaoukide
In Revue Management & Innovation (2026/1 n° 13)
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Journal article
The acceptance of chatbots by Moroccan consumers: The role of anthropomorphism, trust, and design novelty
- By Anas El Guerrab
- and Kamar Abaaoukide
In Revue Management & Innovation (2026/1 n° 13)
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Journal article
The acceptance of chatbots by Moroccan consumers: The role of anthropomorphism, trust, and design novelty
- By Anas El Guerrab
- and Kamar Abaaoukide
In Revue Management & Innovation (2026/1 n° 13)