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Journal article
Brands and sufficiency : Polysemic representations of brand sufficiency in business schools
- By Anne Vaal
- and Christela Leroy
In Décisions Marketing (2025/4 n° 120)
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Journal article
Brands and sufficiency : Polysemic representations of brand sufficiency in business schools
- By Anne Vaal
- and Christela Leroy
In Décisions Marketing (2025/4 n° 120)
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Journal article
Brands and sufficiency : Polysemic representations of brand sufficiency in business schools
- By Anne Vaal
- and Christela Leroy
In Décisions Marketing (2025/4 n° 120)