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Toulouse School of Management – Université Toulouse 1 Capitole
Most viewed articles
“When what we eat puts our life at risk” How do we punish brands?
In Décisions Marketing (2022/3 No 107)
How do consumers from different cultures categorize brands? The impact of self-construal
- By Jouba Hmaida
- and Jean-Marc Décaudin
In Décisions Marketing (2019/1 No 93)
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Articles
“When what we eat puts our life at risk” How do we punish brands?
In Décisions Marketing (2022/3 No 107)
How do consumers from different cultures categorize brands? The impact of self-construal
- By Jouba Hmaida
- and Jean-Marc Décaudin
In Décisions Marketing (2019/1 No 93)
