About
professor at the Catholic University of Louvain and holder of the IPM-Digital Marketing Chair. She obtained her doctorate at the Facultés Universitaires Catholiques de Mons (FUCaM) (Prix Fondation Emile Cornez) and her HDR at the Université de Lille 2.
Most viewed articles
Is the Multichannel Behavior of the Consumer a Simple Evolution or an Actual Revolution?
In Reflets et perspectives (2008/2 Volume XLVII)
The Consumer and Counterfeit: A Comparison between Belgian and French People
- By Florence Krémer,
- Catherine Viot,
- André Le Roux
- et al.
In Reflets et perspectives (2008/2 Volume XLVII)
Co-authors
Articles
The Consumer and Counterfeit: A Comparison between Belgian and French People
- By Florence Krémer,
- Catherine Viot,
- André Le Roux
- et al.
In Reflets et perspectives (2008/2 Volume XLVII)