About
Professor of Marketing at the University of Bordeaux. She is responsible for the Master 2 Commercial Business Developer continuing education program and the IRGO's digital research focus. Her research focuses on human resources marketing and digital marketing.
Most viewed articles
Employer branding in question(s)
Editorial
In Question(s) de management (2024/4 n° 51)
Attractiveness of SMEs vs. LBs according to Generation Z: The case of French digital services companies
In Management & Prospective (Gestion 2000) (2022/6 Volume 39)
Employer brand capital and manager retention in nursing homes: the role of perceived organisational support
In Recherches en Sciences de Gestion (2024/1 No 160)
The effect of employer brand equity on organizational attractiveness: The moderating role of familiarity
In Management & Avenir (2019/1 No 107)
Employer label and/or regional brand: What signals should be prioritized in recruitment communications to improve organizational attractiveness?
In Management & Avenir (2022/1 N° 127)
Introduction
- Edited by Laïla Benraïss-Noailles,
- Olivier Herrbach,
- Catherine Viot
In Management & Avenir (2022/5 N° 131)
Co-authors
Articles
Employer branding in question(s)
Editorial
In Question(s) de management (2024/4 n° 51)
Employer brand capital and manager retention in nursing homes: the role of perceived organisational support
In Recherches en Sciences de Gestion (2024/1 No 160)
Introducing gadget love and subjective knowledge into the theory of planned behavior to understand intention to adopt smart-connected products
- By Catherine Viot,
- Agnès Lancini,
- Caroline Bayart
- et al.
In Question(s) de management (2023/4 n° 45)
Attractiveness of SMEs vs. LBs according to Generation Z: The case of French digital services companies
In Management & Prospective (Gestion 2000) (2022/6 Volume 39)
Introduction
- Edited by Laïla Benraïss-Noailles,
- Olivier Herrbach,
- Catherine Viot
In Management & Avenir (2022/5 N° 131)
Employer label and/or regional brand: What signals should be prioritized in recruitment communications to improve organizational attractiveness?
In Management & Avenir (2022/1 N° 127)
The main drivers of the adoption of connected objects: Differentiating according to product category
- By Catherine Viot,
- Caroline Bayart,
- Charlote Lecuyer
- et al.
In Management & Prospective (Gestion 2000) (2021/2 Volume 38)
The impact of CSR perceptions on employer attractiveness: an empirical study
In Question(s) de management (2021/2 n° 32)
The effect of employer brand equity on organizational attractiveness: The moderating role of familiarity
In Management & Avenir (2019/1 No 107)
Uberization of services: Do customers always win?
In Vie & sciences de l'entreprise (2018/1 No 205)
The Consumer and Counterfeit: A Comparison between Belgian and French People
- By Florence Krémer,
- Catherine Viot,
- André Le Roux
- et al.
In Reflets et perspectives (2008/2 Volume XLVII)