About
Lecturer at IAE Bordeaux, where she teaches entrepreneurial marketing and creativity. As a member of the Entrepreneurship team at the Institut de recherche en gestion des organisations (IRGO), her research focuses on entrepreneurship pedagogy.
Most viewed articles
Transmissive and active teaching methods: A systemic analysis via the business model
In Projectics / Proyéctica / Projectique (2024/2 No 38)
The Business Model: A Practice-Oriented Theory
In Entreprendre & Innover (2012/1 No 13)
Using cinema in a pedagogical context to understand the importance of conventions in designing a business model
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2018/2 Vol. 17)
Action Research to Evaluate the Usefulness of the Concept of the Business Model for Young Construction Company Managers
- By Thierry Verstraete,
- Estèle Jouison-Laffitte,
- Florence Krémer,
- et al.
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2012/4 Vol. 11)
“Which entrepreneurs inspire you?” Exploring students’ preexisting role models
- By Estèle Jouison
- and Florence Krémer
In Projectics / Proyéctica / Projectique (2022/2 No 32)
The Consumer and Counterfeit: A Comparison between Belgian and French People
- By Florence Krémer,
- Catherine Viot,
- André Le Roux
- et al.
In Reflets et perspectives (2008/2 Volume XLVII)
Co-authors
Articles
Transmissive and active teaching methods: A systemic analysis via the business model
In Projectics / Proyéctica / Projectique (2024/2 No 38)
“Which entrepreneurs inspire you?” Exploring students’ preexisting role models
- By Estèle Jouison
- and Florence Krémer
In Projectics / Proyéctica / Projectique (2022/2 No 32)
How a contest can change the attitude of high school students toward entrepreneurship
- By Florence Krémer
- and Estèle Jouison
In Entreprendre & Innover (2019/3 No 42-43)
Using cinema in a pedagogical context to understand the importance of conventions in designing a business model
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2018/2 Vol. 17)
Action Research to Evaluate the Usefulness of the Concept of the Business Model for Young Construction Company Managers
- By Thierry Verstraete,
- Estèle Jouison-Laffitte,
- Florence Krémer,
- et al.
In Revue de l’Entrepreneuriat / Review of Entrepreneurship (2012/4 Vol. 11)
The Business Model: A Practice-Oriented Theory
In Entreprendre & Innover (2012/1 No 13)
The Consumer and Counterfeit: A Comparison between Belgian and French People
- By Florence Krémer,
- Catherine Viot,
- André Le Roux
- et al.
In Reflets et perspectives (2008/2 Volume XLVII)
