Looking back…: Analyzing the evolution of the memory of a service failure and its consequences
- By Michaël Flacandji
- and Julien Cusin
In Décisions Marketing (2026/1 n° 121)
The Role of Innovative Interactive Mediation Technologies in Museums: An Analysis of How the Presence of a Robot Affects Visitor Behavior
In Décisions Marketing (2022/1 No 105)
Is error recognition a good business strategy? What we learned from customers' online comments on five advertising videos
- By Julien Cusin
- and Michaël Flacandji
In RIMHE : Revue Interdisciplinaire Management, Homme & Entreprise (2021/2 Vol. 10, No 43)
The influence of cell phone uses on the shopping experience
- By Michaël Flacandji
- and Mariana Vlad
In Décisions Marketing (2020/4 No 100)
