About
Lecturer in marketing at IAE Bordeaux since 2016. His research focuses on customer experience in all its forms and has been published in numerous academic journals (Journal of Business Research, Psychology & Marketing, Journal of Retailing and Consumer Services, Décisions Marketing, etc.).
Latest publication
Looking back…: Analyzing the evolution of the memory of a service failure and its consequences
- By Michaël Flacandji
- and Julien Cusin
In Décisions Marketing (2026/1 n° 121)
Most viewed articles
Looking back…: Analyzing the evolution of the memory of a service failure and its consequences
- By Michaël Flacandji
- and Julien Cusin
In Décisions Marketing (2026/1 n° 121)
Customer memory of the in-store shopping experience. Evidence from a network analysis
In Décisions Marketing (2017/4 No 88)
The Role of Innovative Interactive Mediation Technologies in Museums: An Analysis of How the Presence of a Robot Affects Visitor Behavior
In Décisions Marketing (2022/1 No 105)
The influence of cell phone uses on the shopping experience
- By Michaël Flacandji
- and Mariana Vlad
In Décisions Marketing (2020/4 No 100)
Is error recognition a good business strategy? What we learned from customers' online comments on five advertising videos
- By Julien Cusin
- and Michaël Flacandji
In RIMHE : Revue Interdisciplinaire Management, Homme & Entreprise (2021/2 Vol. 10, No 43)
Co-authors
Articles
Looking back…: Analyzing the evolution of the memory of a service failure and its consequences
- By Michaël Flacandji
- and Julien Cusin
In Décisions Marketing (2026/1 n° 121)
The Role of Innovative Interactive Mediation Technologies in Museums: An Analysis of How the Presence of a Robot Affects Visitor Behavior
In Décisions Marketing (2022/1 No 105)
Is error recognition a good business strategy? What we learned from customers' online comments on five advertising videos
- By Julien Cusin
- and Michaël Flacandji
In RIMHE : Revue Interdisciplinaire Management, Homme & Entreprise (2021/2 Vol. 10, No 43)
The influence of cell phone uses on the shopping experience
- By Michaël Flacandji
- and Mariana Vlad
In Décisions Marketing (2020/4 No 100)
