Christophe Piar

GReMOG

7
Articles
1
Book

About

Permanent lecturer and researcher at GReMOG (PPA Business School), has a doctorate in political science.

Latest publication

Journal article

Turning the COVID-19 crisis into an opportunity through emotional attachment. Brand communication in an anxiety-provoking media environment

In La Revue des Sciences de Gestion (2022/3-4 n° 315-316)


Most viewed articles

Journal article

Turning the COVID-19 crisis into an opportunity through emotional attachment. Brand communication in an anxiety-provoking media environment

In La Revue des Sciences de Gestion (2022/3-4 n° 315-316)


Co-authors

  • Jacques Gerstlé

    Université Paris 1 Panthéon-Sorbonne

    28
    Articles
    2
    Books

Articles

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Journal article

Turning the COVID-19 crisis into an opportunity through emotional attachment. Brand communication in an anxiety-provoking media environment

In La Revue des Sciences de Gestion (2022/3-4 n° 315-316)