Hélène Gorge

Université de Lille

15
Articles
2
Books

Latest publication

Journal article

Brands’ use of the past: Societal risks and historical responsibility

In Décisions Marketing (2025/4 n° 120)


Most viewed articles

Journal article

Brands’ use of the past: Societal risks and historical responsibility

In Décisions Marketing (2025/4 n° 120)


Lists mentioning the author


Co-authors

  • Eva Delacroix

    Université Paris Dauphine

    12
    Articles
    5
    Books
  • Nil Özçağlar-Toulouse

    Université de Lille

    13
    Articles
  • Ludovic Cailluet

    Université du Littoral

    26
    Articles
  • Fatima Regany

    Université de Lille

    4
    Articles
  • Maud Herbert

    Université de Lille

    12
    Articles
  • Melvin Grefils

    Université de Lille

    1
    Article
  • Melea Press

    University of Glasgow

    1
    Article
  • Damien Cuny

    Univ.

    4
    Articles
  • Agnieszka Rorat

    Univ.

    1
    Article
  • Caroline Lanier

    Univ.

    2
    Articles
  • Jean-Philippe Jaeg

    2
    Articles
  • Annabelle Deram

    Univ.

    2
    Articles
  • Ludivine Canivet

    Univ.

    1
    Article

Articles

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Journal article

Brands’ use of the past: Societal risks and historical responsibility

In Décisions Marketing (2025/4 n° 120)