About
Kevin Mellet is assistant professor of sociology at Sciences Po and researcher at the Centre de sociologie des organisations (Sciences Po, CNRS). His research and teaching focus on the transformation of market techniques in the digital age, as seen through the practices of marketers, companies and consumers.
Latest publication
Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 pp.
- By Kevin Mellet
In Réseaux (2024/3 No 245)
Most viewed articles
Regulating the market through consent? Advertising professionals facing the European Regulation on personal data
- By Thomas Beauvisage
- and Kevin Mellet
In Revue Française de Socio-Économie (2024/1 No 32)
Online consumer reviews
Markets facing common opinion
- By Thomas Beauvisage,
- Jean-Samuel Beuscart,
- Vincent Cardon,
- et al.
In Réseaux (2013/1 No 177)
The online conversion of fame
A study of Pro-am videographers’ trajectories
- By Jean-Samuel Beuscart
- and Kevin Mellet
In Terrains & travaux (2015/1 No 26)
A mobile revolution in sub-Saharan Africa?
- By Jean-Philippe Berrou
- and Kevin Mellet
In Réseaux (2020/1 No 219)
My mobile, my market
The uses of mobile phones and economic performance in the informal sector in Dakar
- By Jean-Philippe Berrou,
- François Combarnous,
- Thomas Eekhout
- et al.
In Réseaux (2020/1 No 219)
“Like” Workers: e-reputation Counterfeiters
- By Thomas Beauvisage
- and Kevin Mellet
In Réseaux (2016/3 No 197-198)
Lists mentioning the author
Co-authors
Articles
Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 pp.
In Réseaux (2024/3 No 245)
Regulating the market through consent? Advertising professionals facing the European Regulation on personal data
- By Thomas Beauvisage
- and Kevin Mellet
In Revue Française de Socio-Économie (2024/1 No 32)
The quest for marketing
Reviewed: Thibault Le Texier, La main visible des marchés. Une histoire critique du marketing (The Visible Hand of Markets: A Critical History of Marketing). Paris, Éditions La Découverte 2022, 656 p., 26 €.
- By Kevin Mellet,
- Translated by Michael C. Behrent
In Books & Ideas (2024/1)
My mobile, my market
The uses of mobile phones and economic performance in the informal sector in Dakar
- By Jean-Philippe Berrou,
- François Combarnous,
- Thomas Eekhout
- et al.
In Réseaux (2020/1 No 219)
A mobile revolution in sub-Saharan Africa?
- By Jean-Philippe Berrou
- and Kevin Mellet
In Réseaux (2020/1 No 219)
“Like” Workers: e-reputation Counterfeiters
- By Thomas Beauvisage
- and Kevin Mellet
In Réseaux (2016/3 No 197-198)
The online conversion of fame
A study of Pro-am videographers’ trajectories
- By Jean-Samuel Beuscart
- and Kevin Mellet
In Terrains & travaux (2015/1 No 26)
Democratizing the Market?
Online Consumer Ratings and Reviews in the Restaurant Industry
- By Thomas Beauvisage,
- Jean-Samuel Beuscart,
- Kevin Mellet
- et al.
In Réseaux (2014/1 No 183)
Online consumer reviews
Markets facing common opinion
- By Thomas Beauvisage,
- Jean-Samuel Beuscart,
- Vincent Cardon,
- et al.
In Réseaux (2013/1 No 177)
