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Center de recherche en gestion Université de Poitiers F-86000 mthebault[at]poitiers.iae-france.fr
Latest publication
The territory and digital territory of consumer resistance
An exploratory research
- By André Le Roux
- and Marinette Thébault
In Questions de communication (2018/2 No 34)
Most viewed articles
Consumers of counterfeits: price is not the sole motivation
In Recherches en Sciences de Gestion (2015/2 N° 107)
The territory and digital territory of consumer resistance
An exploratory research
- By André Le Roux
- and Marinette Thébault
In Questions de communication (2018/2 No 34)
Co-authors
Articles
The territory and digital territory of consumer resistance
An exploratory research
- By André Le Roux
- and Marinette Thébault
In Questions de communication (2018/2 No 34)