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Professor of Marketing and Consumer Culture University of Lille, LUMEN (ULR 4999), Lille, France
Latest publication
How sustainable is the PSS business model? Analysing clothing rental services using paradox theory
- By Isabelle Robert,
- Maud Herbert
- and Ilana Bouhafs
In Décisions Marketing (2024/4 N° 116)
Most viewed articles
How sustainable is the PSS business model? Analysing clothing rental services using paradox theory
- By Isabelle Robert,
- Maud Herbert
- and Ilana Bouhafs
In Décisions Marketing (2024/4 N° 116)
Co-authors
Articles
How sustainable is the PSS business model? Analysing clothing rental services using paradox theory
- By Isabelle Robert,
- Maud Herbert
- and Ilana Bouhafs
In Décisions Marketing (2024/4 N° 116)
