About
He is a professor at the University of Lille, where he teaches management (international strategy, digital marketing, artificial intelligence, etc.) and applied statistics. He serves as director of the Commerce and Distribution Division at IAE Lille and chairs the Association for Marketing Research on African Countries.
Latest publication
Fifty years of the Revue française de gestion
Legacies. Renewals. Horizons
- By Aurélien Rouquet,
- Mbaye Fall Diallo,
- Lise Gastaldi,
- Jérémy Morales,
- Lucie Noury
- and Séverine Ventolini
In Revue française de gestion (2025/6 N° 325)
Most viewed articles
What ChatGPT does for education, research and organizations
In Revue française de gestion (2023/5 N° 312)
Consumer purchase of terroir products in tough macro-economic conditions: A panel data investigation
In Décisions Marketing (2024/1 No 113)
Fifty years of the Revue française de gestion
Legacies. Renewals. Horizons
- By Aurélien Rouquet,
- Mbaye Fall Diallo,
- Lise Gastaldi,
- et al.
In Revue française de gestion (2025/6 N° 325)
Lists mentioning the author
Co-authors
Articles
Fifty years of the Revue française de gestion
Legacies. Renewals. Horizons
- By Aurélien Rouquet,
- Mbaye Fall Diallo,
- Lise Gastaldi,
- et al.
In Revue française de gestion (2025/6 N° 325)
Consumer purchase of terroir products in tough macro-economic conditions: A panel data investigation
In Décisions Marketing (2024/1 No 113)
What ChatGPT does for education, research and organizations
In Revue française de gestion (2023/5 N° 312)
Special section. Marketing and management in Africa: Challenges and opportunities
- Edited by Mbaye Fall Diallo,
- and Souad Djelassi,
- Eric Arnould
In Management & Avenir (2019/3 No 109)