About
Professor at Paris-Dauphine-PSL University, co-director of the Master’s program in Marketing and Strategy (Brand Strategy & Communication track), and honorary president of the French Marketing Association. He is the author or editor of about ten books, including *Marketing (plus) durable* (De Boeck, 2022).
Latest publication
Management in corporate museums: choosing mediations for managerial objects
- By Pierre Volle
- and Pauline Le Clere
In Entreprises et histoire (2024/3 n° 116)
Most viewed articles
Management in corporate museums: choosing mediations for managerial objects
- By Pierre Volle
- and Pauline Le Clere
In Entreprises et histoire (2024/3 n° 116)
Co-authors
Articles
Management in corporate museums: choosing mediations for managerial objects
- By Pierre Volle
- and Pauline Le Clere
In Entreprises et histoire (2024/3 n° 116)
