Sandrine Macé

ESCP

4
Articles

About

Professor at ESCP and Scientific Director of the IoT Chair in partnership with Schneider Electric

Latest publication

Journal article

Artificial Intelligence Serving Decision-Making in Marketing

In Décisions Marketing (2023/4 N° 112)


Most viewed articles

Journal article

Artificial Intelligence Serving Decision-Making in Marketing

In Décisions Marketing (2023/4 N° 112)


Co-authors

  • Julien Cloarec

    Université Jean Moulin Lyon 3

    6
    Articles
    1
    Book
  • Koen Pauwels

    McKim School of Business

    1
    Article
  • Andrew Zylstra

    1
    Article
  • Béatrice Parguel

    Université Paris Dauphine

    14
    Articles
    1
    Book
  • Annalisa Fraccaro

  • Françoise Andrieu

    ESCP

    1
    Article
  • Olivier Badot

    Université de Caen

    57
    Articles
    2
    Books

Articles

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Journal article

Artificial Intelligence Serving Decision-Making in Marketing

In Décisions Marketing (2023/4 N° 112)