About
Sylvain Sénécal, full professor in the Marketing Department at HEC Montréal.
Latest publication
Mirror, mirror, help me decide! The influence of virtual try-on in an omnichannel context
- By Aurélie Merle,
- Sylvain Sénécal
- and Anik St-Onge
In Décisions Marketing (2018/3 No 91)
Most viewed articles
Mirror, mirror, help me decide! The influence of virtual try-on in an omnichannel context
- By Aurélie Merle,
- Sylvain Sénécal
- and Anik St-Onge
In Décisions Marketing (2018/3 No 91)
Co-authors
Articles
Mirror, mirror, help me decide! The influence of virtual try-on in an omnichannel context
- By Aurélie Merle,
- Sylvain Sénécal
- and Anik St-Onge
In Décisions Marketing (2018/3 No 91)